Salesforce Marketing Cloud is one of the market’s most advanced platforms for personalized and automated communication. But as data volumes grow and customer journeys become more complex, so do the requirements for managing consents and preferences across systems.
With RubiqCloud, you get a direct integration with Salesforce Marketing Cloud that ensures all your campaigns are based on valid consents and up-to-date profiles – automatically.
One central source for consent and preference data
When your systems do not communicate with each other, problems quickly arise: recipients receive messages they have not consented to, and unsubscribes get lost in manual processes. This is not only inefficient – it also creates a real compliance risk.
RubiqCloud acts as your central source for consent and profile data, while the integration with Salesforce Marketing Cloud ensures that this information is always up to date in your Data Extensions. The result is a marketing team that can work both efficiently and confidently, knowing that the underlying data is accurate and compliant.
How the integration works
RubiqCloud synchronizes consents and profiles directly with Marketing Cloud in real time. When a customer signs up, updates their preferences, or withdraws consent, the change is registered immediately without the need for manual processes.
You avoid time-consuming import and export routines, while reducing the risk of errors and inconsistencies in your data. Data handling is automated, making it easier to comply with both GDPR and the Danish Marketing Practices Act while ensuring that customers receive relevant and welcome communication at the right time.
Automated data retention and deletion rules
An often overlooked aspect of compliance is how long data is stored – and when it should be deleted. With RubiqCloud, you can define automated retention policies that ensure data is deleted in accordance with both legislation and your own business rules.
For example, you can choose to have inactive contacts or expired consents automatically removed after a defined period. This supports data minimization, reduces the risk associated with unnecessary data storage, and saves time by eliminating manual clean-up processes.
Typical use case: Customer Journeys with compliance at the core
Imagine a company using Salesforce Marketing Cloud to manage complex customer journeys. When RubiqCloud is connected directly, only contacts with valid consent are included in campaigns. At the same time, unsubscribes and preference changes are registered immediately and respected across channels.
The result:
- Higher quality in campaign communications
- Greater customer trust
- Minimal risk of GDPR violations
In short, you get a far more effective marketing engine without compromising compliance.
Benefits for your marketing team
- One unified and reliable data foundation
- Automatic synchronization of consents and profiles
- Less manual handling and fewer errors
- Always up-to-date recipient lists in Customer Journeys
- Automated deletion and retention policies
- Confidence that your communication complies with applicable regulations
Ready to use – easy to get started
The integration between RubiqCloud and Salesforce Marketing Cloud is plug-and-play and can be activated quickly. It does not require a heavy IT implementation, and you get access to support and onboarding tailored to your needs.
Want to make sure your campaigns are both effective and compliant?
Contact us for a demo and see how RubiqCloud connects your consent data directly to your campaigns.