Do you work in marketing? Do you receive leads from multiple channels and quickly lose track of them? Then keep reading.
At Fluid, we are proud to introduce the integration between RubiqCloud and Enreach. Enreach is a European company that provides telecommunications services and collaboration technology for businesses, small teams, and customers. The purpose of this technology is to improve communication and support more efficient workflows across industries by optimizing the touchpoints between companies, employees, and customers. A call center is a good example of where this can create significant value.
The specific Enreach product area integrated with RubiqCloud is Outbound Telemarketing (TM). This was previously part of the Enreach business known as HeroBase. The Enreach integration is available as a standard integration that can be added to any RubiqCloud instance.
The purpose of the RubiqCloud integration with Enreach
With the Enreach integration, RubiqCloud can automatically send leads to calling lists in Enreach Outbound Telemarketing in near real time. This enables your company to respond quickly and efficiently to any interest or action from a potential customer. It provides a clear advantage compared with setups where leads have to be uploaded and maintained manually in calling lists.
The Enreach integration is relevant and valuable for companies working with sales and lead management. It can create more efficient workflows for telemarketing teams, improve customer service, and ultimately contribute to more sales. The increase in sales can come from more efficient calling processes, faster responses to warm leads, and more relevant conversations.
Examples of how Enreach works with RubiqCloud
- If a potential customer interacts through one of your touchpoints or lead sources, such as a form on your website, RubiqCloud uses the Enreach integration to immediately add the lead to a calling list in Enreach, ready for a member of your telemarketing team to make contact.
- If a person withdraws their telemarketing consent, RubiqCloud ensures that they are immediately removed from all relevant calling lists. This prevents valuable telemarketing resources from being wasted and helps ensure that people who no longer wish to be contacted are not called.
- If a person asks not to be called and is therefore added to the Do Not Call list in Enreach, RubiqCloud detects this immediately and allows you to configure what should happen automatically afterwards. This could, for example, include removing the telemarketing consent or removing all existing consents. The event can also be forwarded automatically to other relevant systems.
The technology behind the Enreach integration
If you are thinking that this integration could create significant value for your company or teams, but are unsure what is required to get started, the setup is straightforward. The Enreach integration is configured like any other app in RubiqCloud and requires only two simple steps:
- Register an Enreach API client secret in RubiqCloud. This can be found in Enreach and entered directly in the RubiqCloud user interface.
- Specify the phone number fields in RubiqCloud that should be used for synchronization with Enreach.
Once these two steps have been completed, the Enreach integration is ready to use, and RubiqCloud will communicate with the Enreach API in real time.
Other integrations and lead generation
If you use LeadDesk for telemarketing instead, RubiqCloud also offers an integration with LeadDesk. You can read more about it here.
You can also find inspiration in how Norlys has successfully used RubiqCloud for lead generation.
Want to see how the integration could work in your marketing setup? Contact us for a demo or read more about our integration options.