Illustration: Partially AI-generated
About RubiqCloud
Our company, our promise
Welcome
RubiqCloud helps businesses turn consent into stronger customer relationships and growth. Our platform brings consents, preferences, and customer profiles together, making them available across channels and business systems.
Developed by Fluid A/S in Denmark, RubiqCloud combines a scalable SaaS platform with hands-on expertise in customer data and consent management. We help businesses connect their data, simplify complex processes, and put customer choices at the heart of their communication.
Our purpose is simple: To give businesses the confidence to use customer data effectively and responsibly – building trust while creating lasting value.
Illustration: Partially AI-generated
Our approach
We work closely with our customers to understand their goals, their systems, and the people who use them. For businesses and organisations with large customer or member bases, this means bringing marketing, IT, data, and compliance teams together around a shared direction.
We combine practical experience with technical expertise to make complex requirements manageable. From the first strategic decisions to implementation and ongoing support, we focus on solutions that fit the organisation and create value in everyday use.
Our ambition is to make consent and customer data easier to manage, so our customers can build stronger relationships and grow with confidence.
Our history
As data-driven marketing and one-to-one communication developed in Denmark, Fluid helped large businesses and organisations connect data, technology, and business needs – supporting extensive customer and member bases and complex journeys across brands, markets, systems, and channels.
Working closely with these businesses revealed a recurring challenge: customer data could only deliver lasting value if consents, preferences, and profiles were managed consistently across systems and channels. RubiqCloud evolved from that experience, bringing these capabilities together in one platform.
Today, close collaboration with our customers continues to shape RubiqCloud. We combine technical expertise with an understanding of everyday business challenges to make responsible use of customer data simpler and more effective.
In 2026, Fluid A/S, the company behind RubiqCloud, became part of the Capidea-backed InterMail Group. Fluid continues as a separate company, with RubiqCloud at the core of its business.
Illustration: Partially AI-generated